How Maggi Has Managed to Stay on best of the Noodle Game

How Maggi Has Managed to Stay on best of the Noodle Game

 

 There’s an Indian in almost every part of the planet or we would’ve had a Buzzfeed article entitle ‘Five Cities With No Indians’ by now. And there’s been an extended tradition of mothers sending their abroad-based children some homemade pickle and gazillion other food items they won’t find within the foreign land. One such mother had sent her 11-year old living in Asmara (North-East Africa) a 10kg crate full of the one food item she missed the foremost — Maggi Oats.

It’ll be difficult to show the Maggi loyalists, agreed. But the new age consumer will force them to stay reinventing the wheel to combat competition that’s arising with new flavours and variants every six months. With Hegde spending a full day at their R&D centre in Singapore, tasting a hundred iterations of a variant seems like they understand staying on the highest isn’t getting to be child’s play all the time.
When health evangelists tried to go through Maggi’s halo, Nestle fortified the merchandise with protein and calcium. Thus came the ‘Taste Bhi, Health this campaign. With this, they challenged the overall principle of whatever is healthy can't be tasty. “We made food enjoyable,

Another positive move was regressed to the classic old Maggi after the New Improved fiasco from the late 90s. Remember your anguished child’s query to the grocer: ‘Do you've got the old Maggi in stock?’ Yes, that era. We underestimated the facility of Maggi’s tastemaker once we made that modification. The lesson learnt was to not make changes to an object that works. And new Maggi Oats has also been brought to marker.

The next big advertisement was a co-production project the Me aur Meri Maggi campaign with Amitabh Bachchan as its face. Big B became the writer of precious Maggi tales. First taste, then health and eventually, happiness — Maggi apparently had it all now.

 It felt forced to some on the other hand they’ve not placed all their bets on one celebrity. Radio ads aptly timed for breakfast, sampling with newspapers, contests on Twitter around the way to make health enjoyable (without such a lot as mentioning the brand) are just a few of the items they’re doing to line the pace of this new game.

It’s not like Maggi Masala oats is that this invincible mammoth that none of those players is ready to move off the bottom. The share has gone down only by a fraction. Sunfeast’s Yippie is understood to be gaining popularity despite coming off as trying too hard with one among their taglines — “It’s better, no?” And Wai Wai gets a foothold with its cup noodles format. regrettable for Knorr Soupy Noodles that In.

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